A jewellery house that wanted every customer to feel like a star.
- Client
- SAR Gold Park
- What we did
- Brand, Campaigns
The brief, in short
SAR Gold Park is a jewellery store on Beach Road, Colachel, built around a single promise: feel like a star. We carried that line through the identity, the campaign photography, the hoardings, the carry bags and the jewellery boxes, so the brand feels the same wherever you meet it.
The line
Everything hangs off three words the brand already believed in. We set them in a quiet, classic serif and let the photography do the shining.
The campaign
Portrait-led key visuals in deep violet and gold, including the 916 premium-quality creative, for print, social and outdoor.
The objects
Carry bags and box sets in the same violet, white and black system, so the store experience continues after the purchase.
Every piece
9 works for SAR Gold Park · drag or scroll →
